The Washington Media Scholars Foundation Media Plan Case Competition challenges students to think strategically and dive into the deep end of marketing impressions, numbers, and budgets.The 2023 Case Competition asked students to create a media plan pilot program proposal that will help improve the public's perception of pharmacists and the pharmaceutical industry, decreasing negative customer interactions and burnout amongst professionals. 

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Throughout the creation of our plan, my teammate and I completed and conducted exploratory research, audience analysis, data analysis, and cost vs. benefit analysis and put together a final media mix plan that would help improve the public's perception of pharmacists, increase knowledge about the profession, and improve customer interactions. 

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Our current finalist submission plan was designed to be easily understood using graphs, icons, and clear, concise language to help navigate the viewer through.

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